With an even and smooth application, the Imperial's Classic Pomade allows you to adjust the hold strength depending on the amount of water in your hair. For a lighter hold, apply with water or on damp hair while the strongest hold can be achieved with a slightly heavier amount on dry hair. Classic Pomade is also water reactivatable, which allows for easy re-styling with just a bit of water. Strongest Hold Water Based Semi Sheen Finish Water Reactivatable Rinses Out Easily
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