Acne Studios

Acne began in Stockholm in 1996 as a creative collective, and fashion arrived almost by accident a year later, when Jonny Johansson made 100 pairs of raw denim jeans with red stitching and gave them to friends and family. The label has since grown into ready-to-wear, shoes and accessories for women and men, recognisable by its smiling Face logo and its signature pale pink, and the name now stands for Ambition to Create Novel Expressions. Johansson remains creative director, working from the former Czechoslovak embassy in Stockholm.