Undercoverism was founded by Japanese designer Jun Takahashi in 1993. The brand is known for its avant-garde designs and streetwear-inspired aesthetic. Takahashi has collaborated with a number of high-profile brands, including Nike, Louis Vuitton, and Supreme. Undercoverism has been featured in numerous fashion publications, including Vogue and Harper's Bazaar. The brand has a cult following among fashion insiders and has been worn by celebrities such as Kanye West, Rihanna, and Lady Gaga.