For over 23 years, independently owned womenswear label Tibi has managed to do the virtually impossible task in fashion: stay relevant. Founded in Hong Kong in 1997, founder and creative director Amy Smilovic has explored many an aesthetic for the brand—from colorful florals to muted minimalism—yet managing to keep hold in fashion with staunch steadfastness. Today, the New York-based brand pushes the agenda of confidence through dressing, disregarding fleeting trends through carefully curated and empowering garments.
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