"The Animals Observatory" is a whimsical yet sophisticated children's fashion brand co-founded by Laia Aguilar and Jan Andreu in Barcelona, Spain, in 2015. Aguilar serves as creative director and is known for her previous work with Bobo Choses. She brings a unique blend of retro nostalgia and contemporary edge to the label's aesthetic. Inspired by her own children and a belief in celebrating individuality, Aguilar conceived the brand as a canvas for self-expression, where each piece tells a story and sparks imagination. Embraced by style icons and influencers, "The Animals Observatory" has garnered a cult following, with celebrities like Beyoncé and Kim Kardashian endorsing its playful sophistication, making it a standout in the realm of children's fashion.