Timepiece titan TAG Heuer, now currently under luxury conglomerate LVMH, is a Swiss luxury watchmaker that found its start in Saint-Imier, Switzerland, in 1860 at the hands of Edouard Heuer, a watchmaker. Initially named Uhrenmanufaktur Heuer AG, patents for timepiece technology made up the foundation of the business, and Heuer continued his craft using his new technology. In 1985, the company was purchased by TAG Group (thus creating the name TAG Heuer) and achieved significant international sales and global popularity. With designs that are well-awarded in the chronograph history, TAG Heuer's long legacy of luxury timepieces are a must-have for any watch enthusiast.