Serge DeNimes is a high-end, contemporary jewelry brand embodying a rich mixture of urban aesthetics and casual elegance. The brand's cutting-edge offerings include an eclectic mix of rings, necklaces, and bracelets, all exuding a unique, edgy style. Serge DeNimes was conceived by Oliver Proudlock, a key figure in London's fashion scene and a cast member of the reality TV show 'Made In Chelsea'. The brand operates with a commitment to creating the highest quality pieces, while embodying London's effortless but daring fashion culture.