Founded in Stockholm, Sweden, SACHAJUAN began as a brand renowned for its simplicity and function in haircare. Named after its founders, Sacha Mitic and Juan Rosenlind, SACHAJUAN has since expanded into the realm of body products and skincare. Their clean, elegant packaging offers a minimalist appeal, reflecting an ethos that is mirrored in their formulations — simple, straightforward, and efficacious. Regardless of product, the brand's guiding principles are efficacy, ease of use, and high performance.