Craig Atkinson founded Reigning Champ in Vancouver in 2007 with a narrow brief: athletic basics made properly. Heavyweight fleece and knits are the core, cut into sweatshirts, hoodies and sweatpants and made in Vancouver, and the line now runs to training gear and outerwear. Reigning Champ and its sister label, Wings + Horns, belong to Atkinson's CYC Design Corporation.
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