Raised by Wolves

Pete Williams founded Raised by Wolves in Ottawa in 2008 to put Canadian streetwear on the map, and the label has grown from graphic T-shirts, many carrying its snarling grey wolf, into contemporary menswear, sportswear and technical outerwear designed for Canada's climate. It has collaborated with Saucony, Herschel and Timberland, and in November 2024 it opened its first shop, in Ottawa.