On is a Swiss performance sportswear brand that marries cutting-edge design with technology for the utmost comfort and function. Driven by the concept of 'running on clouds', the brand has been obsessively committed to the idea of making sport enjoyable rather than hard work since its inception. Its founder, Olivier Bernhard, a former professional athlete himself, teamed up with friends Caspar Coppetti and David Allemann in 2010 to revolutionize the sensation of running. On shoes have garnered several design and technology awards and have a following among athletes and celebrities.