Nudie Jeans Co

Nudie Jeans was founded in Gothenburg, Sweden, in 2001 by Maria Erixon and partners, and has used only organic cotton for its denim since 2012. Built around raw, unwashed jeans meant to be broken in and worn for years, it offers free repairs for life at its Repair Shops and through repair kits, and resells used pairs. Alongside jeans for men and women, it makes shirts, T-shirts, knitwear and jackets, with its supply chain published online.