Moncler Genius

Remo Ruffini unveiled Moncler Genius at Milan Fashion Week in February 2018, replacing the house's runway lines with a rolling series of collaborations in which designers, musicians and artists, from Simone Rocha, Craig Green and Noir Kei Ninomiya to Pharrell Williams and Rick Owens, reinterpret the down jacket and Moncler's Alpine codes. It has since grown into large one-off events, such as The Art of Genius in London in 2023 and The City of Genius in Shanghai in 2024.