Gildas Loaëc, a former manager of Daft Punk, and the architect Masaya Kuroki founded Kitsuné in Paris in 2002 as both a record label and a fashion brand, after a trip to Japan convinced them to combine their passions. The name is Japanese for fox, the shape-shifter of folklore and the label's logo, and Maison Kitsuné now spans ready-to-wear for women and men, Kitsuné Musique and the Café Kitsuné coffee shops, from Paris to Tokyo.
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