Low Classic was founded in Seoul in 2009 by friends from the costume design course at Konkuk University, and it is led today by Myoungsin Lee and Jinsun Park. It began with online sales to friends before celebrities and editors took notice, and its idea of a classic is relaxed and easy to wear: structured blazers, pleated trousers, trench coats and long skirts in natural materials and quiet colours, priced between high street and designer. The label showed in Paris for the first time with its spring 2024 collection.
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