Julia Heuer is known for her vibrant print designs and modern application of the ancient Japanese tie-dye technique, 'Arashi Shibori.' Balancing between artisanal craftsmanship and innovative technology, she creates unique couture pieces. The brand's style is eclectic, arty, and modern, with a distinct relaxed elegance. The line's primary sales category is high-end fashion garments, covering both chic womenswear and unisex clothing.