Iro is a contemporary fashion brand that exudes a chic, bohemian spirit. The brand is synonymous with edgy street style, combining casual silhouettes with luxe materials for an effortlessly cool aesthetic. Founded by brothers Laurent and Arik Bitton in 2005, Iro reflects their background in both music and fashion, blending elements from their Parisian heritage with New York street style. The brand has found favor among fashion icons such as Kate Moss and Gwyneth Paltrow.