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IN GOLD WE TRUST PARIS


Paris France

2017

Inspired by the American motto "In God We Trust," French contemporary jewelry label IN GOLD WE TRUST PARIS invokes a challenge and a question. Founded in 2017 by Héloïse Chiron, an architect, and Louis Marie De Bridiers, a tailor specializing in menswear, the brand explores societal themes, such as consumerism and evolution, with a philosophical approach. Utilizjng materials such as sterling silver, brass, and steel, coating it with 18k gold and palladium to create materials to reflect the times, each piece evokes thought and reflection.

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