Tomi Ahmed and Leo Gibbons founded IIUVO in London in 2015 as a house of luxury candles and scents. Its best-seller, the Bullshit candle, began as a 2016 collaboration with the Mexican artist Stefan Brüggemann, and the brand has since moved into personal fragrance with eaux de parfum such as Fonteyn, Gilot and Madame X.
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