With the firm belief that style is personal and gender is irrelevant, Swedish fashion company HOPE creates pieces that puts emphasis on fluid design, straightforward aesthetic, and breaking conventions of old. Marked by an acute eye for detail and a high esteem for craftsmanship, HOPE carries its candor of their mission in their collections filled with classics with a twist of modernity and functional-yet-fashionable garments. Highly esteemed in Sweden since its launch in 2005, HOPE has switched gears and promotes that fashion is for everyone, and in 2017, they have shifted their sizing across all their clothing by featuring men's and women's sizes in each tag.