A branch from the Story mfg. family tree, Gentle Fullness blooms with sustainable, nostalgia-infused streetwear, exuding a mindful and positive ethos. Embracing a fusion of late '90s aesthetics and military-inspired silhouettes, the Brighton-based label's collection features corduroy cargo trousers, vibrant graphic tees, cozy knit beanies, and charming plaid bucket hats. Committed to sustainability, Gentle Fullness prioritizes natural fibers like recycled cotton and champions slow fashion, collaborating with skilled artisans to craft garments using traditional techniques. Revitalizing retro styles and motifs with an added touch of thoughtfulness and whimsy, Gentle Fullness redefines contemporary streetwear with its eco-conscious approach and playful designs.