Brothers Giuliano and Giordano Calza founded GCDS in Milan in 2015, its initials standing for 'God Can't Destroy Streetwear'. Giuliano, the creative director, brings a pop-culture sensibility of cartoons, vampires and internet humour to clothes made in Italy, and has dressed stars such as Doja Cat and Troye Sivan, while Giordano runs the business.
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