Hyein Seo

Hyein Seo's graduate collection from Antwerp's Royal Academy of Fine Arts, full of anti-school slogans, was chosen for VFiles' Made Fashion show during New York Fashion Week in 2014, and the label launched that year. Its mix of streetwear, school-uniform references and dark, sharp silhouettes has been worn by Rihanna, NewJeans and G-Dragon. Based in Seoul, the label added menswear from spring 2023, has moved towards more classical, handmade pieces, and designed the Ava Rover sneaker with Nike in 2025.