New York based label Araks' ethos is all about championing the innate perfection that women have by crafting lingerie and swimwear that allows them to don the beauty and confidence found within. Founded by Araks Yeramyan at the turn of the millennium, the mission was simple: "make women feel beautiful." The designer, who cut her teeth at Marc Jacobs and J.Crew following her stints at Parsons and Central Saint Martins, launched her eponymous label with lingerie to start, and soon followed with swimwear in 2013. Despite the wide collection of intimates, swimwear, and loungewear, throughout the brand, one thing is clear: the Araks woman is embodied by ease and sophistication.