Ulla Johnson combines custom prints, intricate ornamentations, and handcrafted details to create a distinct bohemian chic style. The handcrafted aspect of her collections makes them recognizable and unique. Influences of Ulla's childhood, spent traveling the world with her archeologist parents, are evident in each collection, with vibrant colors, patterns, and traditional craftsmanship from far-off places. Johnson's designs cater to the sophisticated urban woman who appreciates the luxe of fine tailoring combined with artistic and folkloric elements.