Founded by brothers Franco and Giacomo Loro Piana, Sease embodies authentic Italian artisanship combined with innovative technology to promote modern styles charged with a passion for adventures. The brand infuses every design with contemporary sportswear aesthetics, catering to a demographic that loves outdoor activities yet savor a sharp urban look. Sease's primary sales category involves men's clothing, accessories, and active sports gear rooted in a deep appreciation of nature and commitment to environmental sustainability.