Edwin

Edwin traces its roots to 1947, when Tsunemi Yonehachi began trading surplus American clothing and used jeans in postwar Tokyo. The company started making its own jeans in 1961, under a name built from the letters of 'denim' with the M turned upside down into a W, and went on to pioneer finishes such as One Wash and Old Wash, an early take on the worn-in look. Edwin Europe, set up in 2003, designs a separate collection for the European market, and the Japanese company has belonged to the trading house Itochu since 2014.