Adsum

Pete Macnee started Adsum in Brooklyn in 2015 as a side project while working in New York's clothing manufacturing trade, drawn to garments that are hard to make, above all technical outdoor wear. The menswear takes its cues from the cities and countryside of the American Northeast and from sports such as soccer, rugby, tennis and hockey, updating vintage references through details like pocket placement and welt shape, and the label runs a flagship store in Williamsburg.