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Gentle Monster


Seoul South Korea

2011

Founded by Hankook Kim, South Korean eyewear label Gentle Monster emerged at the cusp of the global Hallyu explosion, placing itself in the prime position of success. Not only worn by prominent actresses in K-dramas, Gentle Monster has also collaborated with big names such as as Tilda Swinton and K-Pop star Jennie from Blackpink. With stores that fashion closer to a museum than a boutique, it's evident that Gentle Monster's approach to fashion champions the experience of and immersion in luxury.

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