Few brands can achieve the level of clout Chinatown Market has in its short years of existence. Characterized by abrasive phrases and familiar iconography, Chinatown Market pushes the boundary of clever visualisation. Founded by former Parsons student Mike Cherman (he'd dropped out after being offered a job at Nike), who first gained notoriety for his Nike Swoosh/Frank Ocean mashup, Chinatown Market is arguably a pillar in DIY and bootleg culture. With eye-catching patterns, instantly recognizable visuals (such as the iconic Acid House smiley as the brand's logo), and irreverence to labels, the brand is spinning pop culture on its head.