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Auralee


Tokyo Japan

2015

auralee.jp

Japanese fashion designer Ryota Iwai's Auralee is the culmination of design and sophistication. Named after the old American folk song "Aura Lea," Iwai says, "I didn’t want the brand’s name to be too dramatic or meaningful. I definitely would’ve been uncomfortable naming the brand after myself. I wanted something concise—and memorable." Heavily inspired by textures and fabrics, Auralee is the product of inspiration drawn from timelessness. Sourcing the highest quality raw from Japan and all over the globe, the brand imbibes unique personality into their materials brought about by craftsmanship and unrivaled vision. Casual elegance, soft colors, and functional wear characterizes the brand, elevating daily essentials to refined staples.

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