Established in 2011 by Noriyuki Shimizu under the pseudonym 'I am,' Name. epitomizes a candid expression of menswear essentials, boldly embracing minimalist aesthetics and starkly defined basics. Drawing inspiration from both his formal education at Tokyo’s Bunka Fashion School of Design and the intellectual musings of cultural critic Walter Benjamin, Shimizu endeavors to "deconstruct and reconstruct" garments, reimagining the essence of visual design. This philosophy manifests in the label's reinterpretation of classic tailoring, evident in the relaxed silhouettes of oversized sweatshirts, voluminous trousers, and intricate denim panels. Corduroy and poplin textures intertwine with an earthy color palette, occasionally punctuated by vibrant neon accents, bold patterns, and sleek leather jackets. Through distressed knits, raw hemlines, and asymmetrical constructions, Name. asserts its distinctively nonconformist spirit, challenging sartorial norms with every meticulously crafted piece.