Binu Binu is an exemplar brand that defines itself by its unique fusion of modern and traditional aesthetic. Inspired by the Korean practice of bathing, the brand primarily deals in handcrafted soap bars as part of their high-end beauty line. Key elements of their design ethos include minimalist graphics, fragrance, and usage of the purest ingredients. The brand emphasizes clean and refined simplicity, embodying the heart and soul of a timeless, modern clean beauty regimen.