S Max Mara

The Max Mara group launched 'S Max Mara in 1998 as a lighter sister to its main line, translating the house's easy dresses and signature coat shapes into everyday staples. The brand sums it up as 'Space, Simplicity, Lifestyle and Essentials': an almost industrial approach to design and technical materials, applied to wool and cashmere coats, knitwear, trousers and printed cotton dresses.