Victor Barragán, born in Mexico City, moved to New York and launched his label there in 2016, after first finding an audience on Tumblr. The clothes fold religious iconography, queer imagery, Mexican politics and internet subcultures into provocative, often gender-fluid garments worn by Madonna and Rosalía, and Barragán has increasingly shown off the official calendar, from a military-run airport outside Mexico City to the Mexican Embassy in Berlin.
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