Acne Studios began with denim, 100 pairs of raw jeans with red stitching given to friends in Stockholm in 1997, and in 2017 it relaunched its jeans as a line of their own, Blå Konst, Swedish for 'blue art'. Denim, Jonny Johansson has said, is a canvas for the wearer: the line pairs permanent fits in classic washes and rigid fabrics with seasonal jackets, shirts and knitwear.
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