Japanese multi-hyphenate Nigo, most popularly known for streetwear trendsetting label A Bathing Ape, launched secondary line AAPE by A Bathing Ape in 2012. Similar to the forerunner, AAPE by A Bathing Ape exudes casual style from every hem, reinventing the signature moon-face logo and iconic camo print across a selection of design more suited to a younger market. Using playful colors and graphic prints, AAPE by A Bathing Ape touches the on the youth and sense of adventure that streetwear enthusiasts carry with them in their everyday life.