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Lacoste


Troyes France

1933

lacoste.com

Lacoste is an iconic French fashion brand best known for its timeless, preppy style and most notably its classic polo shirts. Infusing its elegant Parisienne style with sporty inspiration, Lacoste represents a refined yet casual luxury. The brand was developed in 1933 by the French tennis player, René Lacoste, who revolutionized men’s fashion by replacing the classic long-sleeved tennis shirt with what has now become the classic Lacoste polo shirt. The brand, which is synonymous with sophistication and french elegance, is noticeable by its green crocodile logo which was derived from René Lacoste's nickname on the tennis court, 'the crocodile'.

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