LNDR

Joanna Turner, Sarah Donnelly and Donna Harris founded LNDR in East London in 2015 to make premium activewear that works as well in the city as in the gym. The label made headlines when it won a trademark case that forced Nike to drop the abbreviation 'LDNR' from its 'Nothing Beats a Londoner' campaign, and its bras, leggings and shorts are cut from technical fabrics in a pared-back palette.