Horace is a modern luxury fashion brand known for its timeless pieces that maintain an edge of rebellion. The brand ethic blends high fashion influences with street-inspired coolness, resulting in garments that are as polished as they are effortless. Their collections generally favor monochromatic and understated tones, underlining the brand's dedication to simplicity and elegance. The brand primarily sells men's fashion, with key product categories including leather jackets, denim, sweaters, and accessories.