Gosha Rubchinskiy

Moscow-born Gosha Rubchinskiy, a photographer who started out as a stylist, launched his label in 2008 and, with the backing of Comme des Garçons from 2012, made post-Soviet youth, skateboarding and 1990s rave culture one of the defining streetwear looks of the 2010s, from Cyrillic-print sweatshirts to collaborations with Fila, Kappa and Burberry. He closed the label in 2018 and relaunched it independently in September 2025, beginning with essentials for men and women.