Finding their start as a brand that caters to importing ski equipment and wear under the watchful eye of brand founder Willy Bogner in 1932, luxury winter wear label BOGNER grew to fame in 1948 after the creation of what was later called "Bogners," trousers made from stretch material with stirrups, made by Willy Bogner's wife, Maria. After her creation of the iconic B zipper, which went on to be a staple for the label's branding, BOGNER slowly evolved into a highly coveted label for luxury and iconic sportswear.