Louisa Ballou is a high-fashion brand known for its daring and vibrant sensibility, uniting the worlds of luxury fashion and resort wear. The collections pay homage to the designer's upbringing in South Carolina with sultry, colorful, and expressive designs reminiscent of tropical environments. Silhouettes are bold and sensual, featuring fierce prints and rich saturated colors. The brand primarily sells swimwear, accessories, and womenswear.