In 1997, jeffstaple, who was then a student at Parsons School of Design, walked into a small shop in New York City and received his first order of 12 hand silkscreened t-shirts and Staple was officially
open for business.

In 2005, while building his burgeoning brand, Nike asked jeffstaple to design a special sneaker to represent New York City. The iconic Staple Pigeon logo was conceived and branded on the heels of a limited (and now highly coveted) pair of The Dunk Lo Pro SB. The release was heavily covered by the press and exposed sneaker culture and Staple to the masses.