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The Weeknd

This is the merchandise of The Weeknd, the Toronto singer Abel Tesfaye, sold through his XO label. Beyond tour clothing, it has included a 2017 capsule with the artist Futura for the Legend of the Fall tour, built around his Starboy imagery and XO logos, and XO collections with H&M and with Puma, which made him a global ambassador in 2016.

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