Growing up in Jordan, Romania and Italy, Amina Muaddi has always had an idea of what the world wanted. After her tenure at the European Institute of Design in Milan and designing for Alexandre Vauthier and Rihanna's LVMH venture Fenty, Muaddi founded her namesake shoe label in 2018 in Paris, France. The brand is all about crafting for the tastemakers of the world, toting shoes that more than just accessories, and instead as as symbols of passion and beauty. Her iconic architectural heels—signature square bases at the bottoms of pyramids that grace the end of a stiletto heel—exude chic luxury, with her signature Begum heel a favorite amongst fashion connoisseurs.