Ukrainian designer Masha Popova combines couture and sportswear in her London-based label, inspired by her post-Soviet childhood. Her designs merge traditional craftsmanship with innovative techniques, using zero-waste textiles for vibrant, hand-dyed denim, jackets, tops, and signature butterfly motifs. Influenced by '80s and '90s sci-fi and horror films, her collection features bright colors and embraces imperfection and social commentary, adding unique flair to both everyday and evening wear.