As a child, Eszter Áron accompanied her mother, a draper by trade, on trips to textile trade shows on both sides of the Iron Curtain; this early repeated exposure to a kaleidoscopic variety of woven and knit fabrics planted a notion that, decades later, would sprout into Áeron, a womenswear line based in Budapest that exudes a vibrant elegance across all modes of formality. To this end, seasonal colors variously possess both vivacious cheer and cool sobriety. Áron seeks to symbolize the unabashed femininity and sophistication that her mother embodied, and to provide an aesthetically robust backdrop upon which the confidence to stand apart can find firm footing.