Nuba

Nuba is the London label Cameron Williams launched in 2020 after studying menswear at Central Saint Martins, now run with his former classmate Jebi Labembika. It filters menswear staples through a diasporic lens, mixing West African and Afro-Caribbean styles inspired by the designers' mothers with the London fashion they grew up with, in draped hoodies, poncho sweatshirts, trousers and outerwear.