Sandro

Évelyne Chétrite founded Sandro in Paris in 1984, and it helped define the Parisian 'contemporary' category: polished, easy clothes priced between the high street and the luxury houses. Her son Ilan launched Sandro Homme in 2008, and the brand became part of SMCP, alongside Maje and Claudie Pierlot, when the group was formed in 2010. Chétrite and her son remain its artistic directors.